Category: Uncategorized
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What is brand voice?
We tend to focus on the eye-catching parts of the brand: logos, colors, and fonts. And we know how vital a good logo is to your company. But once you’ve got your audience’s attention, how do you keep it?
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How to tell a story
Storytelling may seem like linguistic alchemy, but don’t panic! It’s more baking soda-and-vinegar-level science than you think. I’ll break it down into 4 steps: Decide on a subject. Some memories easily stand out as funny or insightful, but others are more opaque. If you’re looking for inspiration, as an example, start with your core values and…
White Sparrow Coaching 